Monday, October 14, 2013

LASIK: Hidden Costs at Birmingham Discount Centers

Birmingham LASIK patients are often surprised by the hidden costs they find when seeking LASIK at discount centers. “LASIK costs are affordable for almost anyone who wishes to minimize their dependence on or even eliminate the need for eyeglasses and contact lenses to see at distance. BUT-there are many patients who shop for the best price for LASIK and end up getting an unpleasant surprise,” noted Melindi Morton of Michelson Laser Vision.  “The most reputable, trusted and best LASIK surgeons quote LASIK prices that are comprehensive fees-that is they include everything you need to get the best results. Typically these fees include all evaluations, examinations, consultations and follow up care-regardless of your prescription,” continued Ms. Morton.

Some discount LASIK centers in and around Birmingham will offer the lure of the best price for LASIK and often quote a price for LASIK that is right on the edge of being deceptive. Often they use the lowest price to draw you in for an evaluation and get you excited about the possibility of having LASIK. Then they start including “add ons” and present you with hidden costs and fees. These hidden costs and fees add on an additional fee for your prescription that was not within the advertised range. The low LASIK price can add an extra hidden cost of LASIK for astigmatism. The best LASIK price they present to get you in may require an add on additional hidden cost for follow up care. It may include an extra hidden cost for custom wavefront LASIK or hidden cost for enhancements-and on and on. Hidden costs and fees for LASIK are somewhat typical of the sales and marketing practices of certain discount centers. LASIK is surgery. “You should choose a LASIK surgeon based on their reputation as recommended by friends and relatives and NOT based on the best price. Choosing a LASIK surgeon based on the best price alone could set you up for a number of hidden costs you can’t even understand and end up costing you more in the long run,” summarized Ms. Morton.

If you or someone you know has a question about LASIK or would like to schedule a Free LASIK Consultation please feel free to call Michelson Laser Vision at 205-969-8100, visit Michelson Laser Vision or to schedule an appointment.

Michelson Laser Vision are leading Birmingham eye care practices with offices at 327 Summit Boulevard, Birmingham, Alabama 35243, and Alabama Eye & Cataract Center, 1201 11th Avenue S., Suite 501, Birmingham, Alabama 35205.